Privacy Policy

Apex Brushworks ("Apex Brushworks", "we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, submit an enquiry, request a quotation, engage our services, or otherwise interact with our business.
​
By using our website or providing personal information to us, you consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy.
​
This Privacy Policy is intended to comply with applicable Australian privacy laws, including the Australian Privacy Principles (APPs) contained within the Privacy Act 1988 (Cth).
​
1. About Apex Brushworks
​
Apex Brushworks is a Victorian-based painting and restoration business providing residential and commercial services throughout Victoria.
​
Our services include:

• Interior Painting

• Exterior Painting

• Residential Painting

• Commercial Painting

• Heritage Home Painting and Restoration

• Plaster Application and Restoration

• Colour Consultation Services

• Textured Wall Finishes

• Related Surface Preparation and Finishing Services
   

Contact Details:
 
Website: www.apexbrushworks.com
Email: info@apexbrushworks.com
Phone: +61 414 211 849
 
2. Information We Collect
 
We may collect personal information that is reasonably necessary for our business operations and service delivery.
 
This information may include:

• Full Name

• Email Address

• Phone Number

• Residential Address

• Business Address

• Project Address

• Project Details

• Property Information

• Uploaded Photographs and Images

• Communication Records

• Quotation Requests

• Service Enquiries

• Feedback and Reviews
   

We may also collect information relating to your interactions with our website.
 
3. Information Collected Through Quote Requests
 
When you request a quotation through our website or other channels, we may collect information including:

• Name

• Email Address

• Phone Number

• Property Address

• Job Requirements

• Project Scope

• Preferred Contact Method

• Uploaded Images and Supporting Documents
   

This information assists us in assessing your project, preparing quotations, and communicating with you regarding potential services.
 
4. Project Photos and Uploaded Images
 
Apex Brushworks may receive photographs and images from clients during the quotation, planning, and project delivery process.
 
Photos may be collected:

• Through website enquiry forms;

• Through email correspondence;

• Via SMS or messaging platforms;

• Through third-party lead generation services;

• During site inspections;

• During project completion and documentation.
   

These images may be used for:

• Quoting purposes;

• Project planning;

• Work scheduling;

• Internal record keeping;

• Warranty assessments;

• Insurance documentation;

• Quality assurance processes.
   

Client-supplied images will not be used for marketing purposes without separate permission from the client.
 
5. Information We Collect Automatically
 
When you visit our website, certain information may be collected automatically.
This may include:

• IP Address

• Browser Type

• Device Information

• Operating System

• Website Usage Information

• Pages Visited

• Time Spent on Pages

• Referral Sources

• Website Interaction Data
   

This information helps us improve our website functionality and user experience.
 
6. Cookies and Tracking Technologies
 
Our website may use cookies and similar technologies to improve functionality, performance, and user experience.
 
Cookies may be used for:

• Website functionality;

• Security purposes;

• Website analytics;

• Marketing and advertising;

• User experience improvements;

• Website performance monitoring.
   

Most web browsers allow users to manage or disable cookies through browser settings. Disabling cookies may affect certain website functionality.
 
7. Analytics and Advertising Technologies
 
Apex Brushworks may use analytics and advertising tools to understand website performance and improve our services.
 
These technologies may include:

• Google Analytics;

• Google Tag Manager;

• Meta Pixel;

• Google Advertising Services;

• Wix Studio Analytics;

• Other tracking and reporting technologies.
   

These services may collect information regarding how visitors interact with our website.
 
Information collected may be aggregated and used for statistical and marketing purposes.
 
8. How We Use Personal Information
 
We may use personal information for purposes including:

• Responding to enquiries;

• Preparing quotations;

• Providing requested services;

• Managing projects;

• Scheduling works;

• Communicating with clients;

• Processing invoices;

• Maintaining business records;

• Managing warranty claims;

• Improving customer service;

• Meeting legal obligations;

• Marketing our services where permitted by law.
   

We will only use personal information where reasonably necessary for legitimate business purposes.
 
9. Marketing Communications
 
Apex Brushworks may periodically send:

• Service updates;

• Promotional offers;

• Newsletters;

• Business announcements;

• Marketing communications.
   

Marketing communications will only be sent where permitted by law.
 
Recipients may unsubscribe from marketing communications at any time by contacting us or using any available unsubscribe mechanism.
 
Transactional communications relating to quotations, projects, invoices, warranties, or customer support may continue where necessary.
 
10. Third-Party Service Providers
 
To operate our business, we may use trusted third-party providers.
 
These providers may include:

• Wix Studio

• Microsoft 365

• Xero

• Tradify

• Hipages

• Payment processors

• Cloud storage providers

• Marketing platforms

• Analytics providers

• IT service providers
   

These providers may access information where necessary to provide their services to Apex Brushworks.
 
We take reasonable steps to work with reputable providers that maintain appropriate security measures.
 
11. Disclosure of Personal Information
 
We may disclose personal information where reasonably necessary to:

• Employees;

• Contractors;

• Subcontractors;

• Suppliers;

• Professional advisers;

• Technology providers;

• Insurers;

• Government authorities;

• Regulatory bodies;

• Law enforcement agencies.
   

Disclosure will only occur where required for business operations, legal compliance, or protection of legitimate interests.
 
12. Overseas Data Storage and Processing
 
Apex Brushworks may store or process data using trusted third-party providers whose servers may be located in Australia or overseas.
 
As a result, personal information may be transferred to or stored in jurisdictions outside Australia.
 
While we take reasonable steps to ensure information is handled securely, overseas jurisdictions may have privacy laws that differ from Australian laws.
 
By providing information to us, you acknowledge and consent to such transfers where reasonably necessary.
 
13. Data Security
 
We take reasonable steps to protect personal information from:

• Unauthorised access;

• Misuse;

• Interference;

• Loss;

• Disclosure;

• Modification.
   

Security measures may include:

• Secure software platforms;

• Password protection;

• Access controls;

• Encrypted systems where available;

• Staff and contractor confidentiality obligations.
   

Despite our efforts, no method of electronic transmission or storage can be guaranteed to be completely secure.
 
14. Data Retention
 
We retain personal information only for as long as reasonably necessary to:

• Provide services;

• Maintain project records;

• Meet legal obligations;

• Satisfy accounting requirements;

• Manage warranty claims;

• Handle insurance matters;

• Resolve disputes.
   

When information is no longer required, reasonable steps may be taken to securely delete or de-identify it.
 
15. Access to Personal Information
 
You may request access to personal information held by Apex Brushworks.
 
Requests should be submitted in writing to:

• info@apexbrushworks.com
   

We may require reasonable verification of identity before releasing information.
 
Access may be refused where permitted by law.
 
16. Correction of Personal Information
 
If you believe personal information held by us is inaccurate, incomplete, outdated, or misleading, you may request correction.
 
We will take reasonable steps to update information where appropriate.
 
17. Deletion Requests
 
You may request deletion of personal information held by Apex Brushworks.
 
We will consider such requests in accordance with applicable legal, contractual, insurance, warranty, accounting, and regulatory obligations.
 
Certain information may need to be retained where required by law or legitimate business necessity.
 
18. Children's Privacy
 
Apex Brushworks does not knowingly collect personal information from children under the age of eighteen (18).
 
If we become aware that information has been collected from a child without appropriate authority, reasonable steps will be taken to remove that information.
 
19. Australian Privacy Principles
 
Apex Brushworks aims to handle personal information in accordance with the Australian Privacy Principles contained within the Privacy Act 1988 (Cth).
 
Where applicable, individuals may lodge complaints regarding privacy concerns directly with us.
 
If concerns cannot be resolved, individuals may contact the Office of the Australian Information Commissioner (OAIC).
 
20. Changes to This Privacy Policy
 
Apex Brushworks reserves the right to amend this Privacy Policy at any time.
 
Updated versions may be published on our website and will take effect immediately upon publication unless otherwise stated.
 
We encourage users to review this Privacy Policy periodically.
 
21. Contact Us
 
If you have questions regarding this Privacy Policy or our handling of personal information, please contact:
 
Apex Brushworks
 
Website: www.apexbrushworks.com
Email: info@apexbrushworks.com
Phone: +61 414 211 849